Creating a great piece of editorial design is about generating engaging content and using design to bring it to life. The starting point of any project has to be identifying your audience. Effective and engaging content should be built into the publication’s DNA. A clear structure, ease of navigation, visual pace and a well considered typographic hierarchy are also fundamental to its success. Creating various entry points into the content will accommodate varying ways of reading and a striking cover will ensure that it demands the readers’ attention.
I think the new brochure looks stunning – fantastic imagery, brilliant quotes which really stand out and help convey so many of those all-important but difficult to get across messages and really enticingly written. It’s great. Well done.
Managing Director, Journey Latin America