Our approach to digital design is much the same as for print design. First we have to consider the target audience and what they will respond to – in terms of both content and aesthetics. An intuitive approach to structure and navigation are fundamental. With digital design we have the benefit of being able to add audio, moving image content and interactivity. However, these elements should only be used to add functionality and improve and enrich the user experience, otherwise they are nothing more than a cheap gimmick.
The coding partners, back-end developers and SEO experts we work with are carefully selected. They are experts in their respective fields and it is their job to ensure that our digital projects function perfectly across all platforms and devices.
I thought I would share some of the comments we have had re the new website. There have been a lot more comments but wanted to share a couple…
...The new website looks great! Fresh, clean, intuitive and very professional! Congratulations on the new site – it looks great! Clean, crisp, easy to use. Top job boys.
Operations Manager, Caselton Clark