Africa Travel

Africa on Demand

This is our first brochure produced on a print on demand basis using Variable Data Publishing. Prospective customers can visit the Africa Travel website and specify which countries they would like to be included in their brochure. This information is directed to the printer, who then produces a bespoke PDF and/or digitally printed, personalised copy and mails it direct to the customer. They receive a tailored brochure that suits their specific requirements. This process reduces both print and mailing costs.

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