ING magazine: from print to digital

In 2009, following the banking crisis, ING decided to change their employee magazine matters from a printed publication to a digital e-magazine. This was largely a cost-cutting exercise; subsequently costs were reduced by 78%.

Again, working in collaboration with Addison Group, we developed an simplified digital publication that was emailed out to INGs global workforce. As well as reducing costs and environmental impact, producing a digital magazine enabled us to to include, audio, video and interactive content.

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